We annotate what users are seeing, thinking and feeling as they use your service. When we spot a problem we suggest possible solutions, and add references to solve the problem.
Understand if the text and imagery tell the story you want to and what to do if it doesn't.
Identify what pages create more frictions with users, so you can redesign it to fit what your users need.
Observe the events and interactions carried across pages that interrupt your relationship with users.
We add the adequate next steps and links to resources that help solve the challenges described on our commentary.
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